
Our Team
Our work is rooted in what inspires us. We admire the industry leaders & teams working to help humans & the planet we all live on. Majic Plant is a collective of strategists, creatives, artists, & activists who seek to serve the changemakers in wellness, cannabis, psychedelics, & beyond.
Behind every impactful company is a village of advisors & supporters guiding the organization to success. At Majic Plant, our team of specialists & Advisory Board help us push the boundaries of our impact so we can better serve our clients & the community alike.

KAITLYN FITZGERALD
COFOUNDER & CEO
Passionate & experienced in building scalable marketing programs from the ground up.
Former Director of Brand at SOURCE Global.

GREG EATON
COFOUNDER & COO
Experienced in managing creative, yet efficient and fluid marketing operations for D2C products.
Former Accounts Executive at Sabre Hospitality.

CRISTINA VALDEZ
COFOUNDER & HEAD OF DESIGN
Experienced in building immersive brands with a focus on efficiency and design strategy.
Former visual artist turned graphic designer.

KELSEY HILL
COFOUNDER & HEAD OF COPY
Experienced in crafting succinct yet powerful messaging for out of the box companies.
Former journalist turned activist turned copywriter with bylines in Al Jazeera, GoodTimes and beyond.

SIMONE CARDONA
COFOUNDER & HEAD OF USER EXPERIENCE
Experienced in building out immersive ecosystems across digital platforms.
Former artist & activist turned social enterprise marketer.

BRANDON BAKER
HEAD OF DIGITAL MARKETING
Experienced in managing scalable paid advertising programs with $100M in managed advertising budgets under his belt.
Specializations in digital advertising and email marketing.

AUDRIA NEWBOLD
HEAD OF WEBSITE DEVELOPMENT
Experienced in designing, building and optimizing beautiful, functional websites that
effectively move the needle
Specializations in Wordpress, Squarespace, and Shopify.

GABBY PAVELKO
ADVISOR
A marketing & startup leader with experience in building purpose-driven direct to consumer brands.
Founder at Good People & Chief of Staff at Rootless

JOHNNY MARTISHIUS
ADVISOR
A serial entrepreneur & cannabis industry executive focused on building scalable & sustainable consumer brands.
Cofounder of Strong Agronomy & Founder at Make Food Happy